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      Steeped in technology we provide our advisers with direct digital direction and cloud-base administration services.
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  • The conditions for advisers are changing…the new environment will allow great advisers to thrive.

    Introducing Boston Reed

    Advice by Design

    Boston Reed is an Australian Financial Services Licensee that that is heavily invested in the adoption of technology to allow advisers to spend more time in front of clients, improve business efficiency and assist with maintaining a high level of compliance.

    With a network of more than 50 advisers nationally and by embracing change, we seek to humanise technology for better outcomes incorporating behavioural finance to better engage with clients.

    We seek Advisers who desire to be at the top of their game, who desire change and who desire to create a true financial advantage for their clients.

    To enable this to occur we have invested in being in the unique position of being free from the influence of large institutions. We are not brand nor platform focussed. Our broad APL does not limit us from recommending an investment that is truly in our clients’ best interest. This freedom is the greatest gift a Boston Reed Adviser can give to their clients.


    What does it mean to Be a Boston Reed Adviser?

    In an age of the smartphone, tablets and the internet-savvy consumer, Boston Reed is the AFSL fully immersed in technology. Technology which is designed to exceed client expectations by ensuring you have access to research on the fly and reduces your practice workload.

    We humanise the technology process along the way and develop business initiatives to enhance and empower your practice.

    Being Boston Reed means you have access to a broad and open APL providing you the flexibility and freedom to choose from a wide range of products.

    There is no reason why you cannot provide advice that is truly in the best interest of your client.


    Tech First...we believe the tech savvy adviser is tomorrow's success story

    Tech First is about empowering you the adviser.

    Our preferred technology solution provides you with

    • Digital online PD days and face to face Master Strategy Days
    • Cloud based engagement
    • Embedded VoIP and Messenger
    • Slack client, adviser and compliance interaction
    • Getting to know your client has never been easier. Use an online fact finder and built-in advice discovery app to reduce your workload while getting to know your client better.
    • Enter data once and view and use the data often - because nobody likes to do a job twice.

    BYO Technology

    BYO technology options- Using our preferred technology is your first choice but not your only choice, if you have your own or a preferred technology partner that you have built your business around then we are here to accommodate your needs.


    Our position on Tech is unique

    It's knowledge in action.

    It's predictive events.

    It's fundamental to success.

    With Boston Reed no-one needs to walk alone in the advice industry.


    Compliance driven research

    Wealth is powerful, wealth is personal, but wealth isn’t easy. The demands of managing the moving parts of a client’s financial life, along with the desire to leave a lasting, meaningful legacy for your client can be all consuming. We understand the challenges advisers face and the responsibility of compliance.

    From the first interaction of every client relationship we seek to ease the burden of a Boston Reed adviser. Fluid and on demand compliance management, one seamless technology portal that encompasses the entire advice office requirements, bespoke advice working papers and inbuilt strategy calculators...go beyond the numbers.

    Can compliance research create great advice?

    We believe there is no better way to create the best outcome for your client. We achieve this by encouraging and training our advisers to be an active financial strategist using the guidance of compliance as the tool to discovery so you can achieve more for your client.

    With a ratio of 1- 5 advisers, from a compliance review position our compliance team is more than capable to enhance your advice outcomes.

    • Online Advice

      Client Engagement software accessible anyway, anytime, any device

    • Best Interest Check

      The duty exists irrespective of whether the adviser is paid for the advice that is provided to the client.

    • New Technology

      If you keep doing things the same way you only get the same result. We invented new technology that delivers a better outcome and more peace of mind.

    • Security & Privacy

      These days Security & Privacy is paramount and we strive to new levels of protection.

  • Our services

    We provide a wide array of specialised advisory and strategic services for our advisers, many unique to our Adviser offering and all designed to reduce the time and cost of running a highly effective advice practice

    • Investment Principles

      Our qualitative approach to investing is balanced with quantitative rigor through institutional-quality research, data and trend analysis and investment analytics.

      We discover risk over reward positions. We identify the financial impact on your client’s family due to unforeseen circumstances.

      We define the end game to create the winning strategy.

    • Insurance Risk Research

      Do you know how long your client's family would last before they required welfare?

      Have you had their insurance position analysed and strategically structured so they can have maximum gain for minimal cost?

      Can you compare and quote instantly online?

      Within Boston Reed these considerations are instantly provided.

    • Superannuation Research

      We all understand that Superannuation is one of the key long term investments your clients can make however if you have it set up wrong in the beginning you may find out they have too little too late.

      Our role is to ensure this doesn’t happen to your clients. We have invested in Hybrid RoBo Advice technology that empowers you to empower your client with the ability to monitor, manage and compare the outcomes in Realtime.

    • Estate Planning Services

      Do more for your clients and take charge with the design of their Estate. Our inhouse legal team can ensure your client's Estate meets their desire and adds a wonderful outcome for your practice and service offering.

    • Outsourcing Solutions

      At Boston Reed we can facilitate complete back office, Para Planning and VA offerings via our state of the art and highly qualified service centre.

    • SMSF Advice services

      We offer a complete service that covers Auditing, Compliance and Strategy options for our adviser to work with their clients. Our SMSF planning process is designed to take an objective look at the current financial situation, compare the pair and organise a plan of action to help your client achieve the goals and objectives within their SMSF.

    • Working papers and purpose built calculators

      We believe in delivering more to our Advisers than any other AFSL, so we employed our own qualified mathematician who is here to assist you.

      We currently offer Working Papers and Calculators that cover;


      • Rent Vs Buy options for property
      • SMSF modelling and CGT positioning
      • SMSF cashflow modelling
      • Impact of Insurance Inside of Super accumulation
      • Monte Carlo cashflow modelling
      • Gearing calculations
      • Debt Management calculators
      • Comparisons between Superfund platform data calculators
      • EPS share trading calculators
      • Annuity Calculators
      • Over 20 individually designed working papers and calculators each designed to assist the client to achieve an better financial position from working with a Boston Reed Adviser
    • %

      Have Never Invested

      Before working with a Boston Reed adviser over 67% of our clients had never invested and didn’t even know they could start with as little as $1000

    • %

      Had Zero Savings

      Before working with a Boston Reed adviser over 86% of our clients had no medium to long term saving strategy. We showed them how with Time, Patience and small regular savings you can make big returns.

    • %

      Had No Insurance Strategy

      Before working with a Boston Reed adviser over 84% of our clients had idea what they were covered for, the terms of cover and the conditions of the cover. In many aspects the cover type and conditions did not reflect the needs of our client.

  • Our Approach

    We understand many Advisers have outgrown their current AFSL and are searching for the opportunity to work with a team offering the highest quality of support and robust foundation of intellectual capital.

    Boston Reed not only provides this but also allows the freedom to run your business as you see fit.

    As an astute adviser you are seeking an active financial partner who provides comprehensive tools and relevant expertise.

    You seek assistance in navigating the complex world of compliance and regulatory change. We see our role as that of a trusted adviser, providing you with guidance in simplifying what are otherwise quite complex compliance measures and assisting you in implementing the appropriate change in your business.

    Offer Combines

    • Personal Discovery Meeting

      We believe that gaining insight to your true desire as an adviser requires more than a single meeting. Typically, we feel that meeting over coffee is a great place to start the conversation and let’s see where it goes.

    • Tactical Practice Analysis and Assessment

      The next phase of discovery is to see how we can create business growth for your practice. We use a range of different metrics to determine a like for like conclusion as to the suitability of all parties to grow together.

    Additional Benefits

    • Changing environment, seamless process

      Once all parties have agreed, the final stage is mapping out the How, When and Why of Transitioning your practice to Boston Reed. Advisers who have joined Boston Reed only have praise for the speed, accuracy and effectiveness of our transitioning team, a team for the past decade have onboarded hundreds of advisers to multiple AFSLs via our AFSL connect option.

    • Suited to running your AFSL

      If during this discovery process we identify that your practice may, over the medium to long term suit running your own AFSL we are here to help. We open our complete compliance and back office services direct to you, from application to compliance, to HR and PI options, our AFSL connect option makes the transition to your own AFSL an easy path to follow.

  • Are You An Adviser Seeking A Great Opportunity?

    If you are an Adviser seeking an open APL, patented and effective software, client centric compliance and strive to become a Strategist then our model may be what you are looking for.


    Contact Us
  • OUR ADVISERS ENJOY...

    • In-house

      Patented Client Engagement Technology, designed for you… the adviser. Complete online back office and virtual office capabilities plus Practice Cash flow Facilities.

    • Broad-based APL

      No restrictions or product pushing.

    • Our AFSL is advice freedom

      No alignment to the big banks or institutions.

    • Lead Generation Tools

      Access to a large lead generation tool, sit back and watch the clients come in the door.

    • AFSL Connect Adviser Liaison Service

      A qualified team, ready to answer your queries and help you obtain your own AFSL

    • In-depth Reporting, Research and Analysis Tools and Support

      Access to the most efficient and in-depth tools to ensure your advice is the best advice.

    • Focus on customer specific advice not product driven advice

      We want advisers who work for the client, not the profit of the institution.

    • The investor for today does not profit from yesterday’s growth. Warren Buffett
    • An investment in knowledge pays the best interest. Benjamin Franklin
    • In investing, what is comfortable is rarely profitable. Robert Arnott
    • Wide diversification is only required when investors do not understand what they are doing. Warren Buffett
  • CONTACT INFO & LEGAL DISCLAIMER

    Appointment Form

    Company Details

    • Boston Reed Pty Ltd

      Unit 6, 68-70 Old Princes Hwy
      Beaconsfield, VIC. 3807

    • Phone

      Phone: (03) 7006 5270

    • Email

      Email: info@bostonreed.com.au

    Boston Reed Pty Ltd AFSL 225738
    ABN 89 091 004 885

Boston Reed Pty Ltd ©
ABN 89 091 004 885 AFSL 225738
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